1.    Our prime consideration is the welfare of dogs

2.    We will never sell a product which we wouldn’t be happy to use with our own dogs

3.    Our foods are not tested on animals – all are tasted (by our beagles) and passed for palatability and efficacy!

4.    Our food is made in the UK using only the finest ingredients

5.    All the ingredients are clearly labelled – no “meat and animal derivatives” for our dogs!  Click here to receive a free Goody Bag including free samples and a glossary of common ingredients

6.    All our foods are wheat and wheat gluten free

7.    There are no artificial colours, flavours or preservatives

8.    We supply direct to you – to keep the price affordable (it costs approx. 71p per day to feed a 20Kg dog on Chippendales Salmon and Potato)

9.    We are always on hand to help and advise our customers

10.  All our products come with a 30 day money back guarantee*